Spartan AUS 3.0 Pty Ltd trading as Tough Mudder Australia (TM) and its affiliated entities (collectively, “TM”, “we”, “us”, and “our”) value the privacy of those who provide personal information to us. This privacy policy (the “Policy”) describes how and why we collect, store and use personal information, and provides information about individual’s rights.

This Policy applies to both personal information supplied to us either by an individual or by others. We may use personal information supplied to us for any of the purposes as set out in this Policy, or as otherwise disclosed at the point of collection.

This Policy is an important document. We recommend that you read it carefully and print and keep a copy for your future reference.

In this Policy, we use the terms:

“Data Controller” shall mean TM acting as the data controller as prescribed

“Personal Information” is any information relating to an identified or identifiable natural person;

“identifiable natural person” is one who can be identified, directly or indirectly, in particular by reference to an identification number or to one or more factors; and

“you” and “your” (and other similar terms) refer to our customers, job applicants, staff and visitors to the TM websites.


This Privacy Policy aims to give you information on how We collect and process your personal data through your use of the Site, including any data you may provide through the Site for the reasons specified below.

We may collect data relating to children for the reasons detailed below.

It is important that you read this Privacy Policy together with any other privacy notice or fair processing notice We may provide on specific occasions when We are collecting or processing personal data about you so that you are fully aware of how and why We are using your data. This Privacy Policy supplements the other notices and is not intended to override them.

Your rights in relation to Personal Information and how to exercise them

Under certain circumstances you have the following rights:

  • the right to ask us to provide you, or a third party, with copies of the Personal Information we hold about you at any time and to be informed of the contents and origin, verify its accuracy, or else request that such information be supplemented, updated or rectified according to the provisions of local law;
  • the right to request erasure, anonymisation or blocking of your Personal Information that is processed in breach of the law;
  • the right to object on legitimate grounds to the processing of your Personal Information. In certain circumstances we may not be able to stop using your Personal Information, if that is the case, we’ll let you know why; and
  • withdrawal of consent – while we do not generally process Personal Information on the basis of consent when Personal Information is processed on the basis of consent an individual may withdraw consent at any time (this may apply to processing of special categories of Personal Information where you have instructed us to act on your behalf and includes the following: racial/ethnic origin, political opinions, religious or philosophical beliefs and trade union membership). In the event that you no longer want to receive any marketing material from us, please use the unsubscribe option (which is in all of our marketing emails to you), or contract the relevant Data Controller as set out below.

To exercise such rights and if you have any questions about how we collect, store and use Personal Information, then please contact us using the details [email protected] or use the form Data Subject Access Request Form

What basis do we have for processing your Personal Information?

We will only process personal Information where we have a lawful reason for doing so. The lawful basis for processing Personal Information by us will be one of the following:

  • the processing is necessary for the performance of a contract you are party to or in order to take steps at your request prior to you entering into a contract;
  • the processing is necessary in order for us to comply with our legal obligations (such as compliance with anti-money laundering legislation);
  • the processing is necessary for the pursuit of our legitimate business interests (including that of the delivery and the promotion of our services); and
  • processing is necessary for the establishment, exercise or defense of legal claims.

What Personal Information do we collect and process?

We aim to be transparent about why and how we process Personal Information. For further information on our processing activities please review the relevant section below:

Customer Information

Our General Personal Data Protection Policy governs the use and storage of your data. You may request to see our General Personal Data Protection Policy in writing by emailing the Data Protection Officer (“DPO”) at [email protected]

Tough Mudder Incorporated, on behalf of itself and its affiliated entities, is a Controller of the personal data you (data subject) provide us. We collect the following types of personal data from you, you give us by filling in forms or by corresponding with Us:


Email Address

Mailing Address

Tough Mudder event series participation history

Phone number

Data of Birth


Collection: We process Personal Information about contacts using through our third party ticketing website Please be advised that has its own privacy policy and you should refer to them for any questions you may have about the information they may collect about you when you register for one of our events or to be a spectator using and other forms contained on this website, and such information may include: name, email address, telephone number, and other contact information. The Personal Information may also be collected by virtue of us providing our services to you on our event sites and related destinations.

Information we collect automatically

As you interact with the Site, We may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites. 

Use: For contact and communication purposes: we may use your contact information to send you updates that we may circulate from time to time, news about any events we are organising or you are participating in, and/or other information about us and the services that we provide that we believe may be of interest to you. We may also use such information for performing analytics such as trends, sales intelligence, marketing effectiveness (such as click and open rates) uptake and progress.

Retention: We will not retain your data for longer than necessary for the purposes set out in this policy. To determine the appropriate retention period, we consider the categories, amount, nature and sensitivity of personal data, the potential risk of harm from unauthorized use of disclosure of the personal data, the purposes for which we process the personal data, if we can achieve the purposes through other means, and the applicable legal requirements.


Job applicants: Please refer to information made available when applying online for further details as to how Personal Information is collected, processed and how long it is retained for.

Staff: Personal Information in relation to staff will be held on various internal systems and applications. A privacy notice which sets out the purposes for which Personal Information will be processed and contains information on data subject rights is provided to staff at the commencement of employment. If further information is required please contact the Human Resources department.


Our services are not directed to or intended for use by children, except for children who are registered for Tough Mudder  events by their parents or guardians. We will only collect information about children when we have the express consent from the child’s parent or guardian. The information we collect will only be used by Tough Mudder and our partners to provide relevant event entries and participation. We need to use the information that you give us about your children to fulfil our agreement with you to provide our services. [Consistent with the requirements of the US Children’s Online Privacy Protection Act, the GDPR, and all other applicable Australian laws and regulations,] if we learn that we have received information directly from a child under age 16 (or age 13 in certain jurisdictions) without his or her parent’s or legal guardian’s verified consent, we will use that information only to respond directly to that child (or his or her parent or legal guardian) to inform the child that he or she cannot use our services. Subsequently, we will delete such information.


On occasion, we may need to share your Personal Information with third parties. We will only share Personal Information where we are legally permitted to do so. We may pass your Personal Information to third parties such as:

  • events: we may need to pass on your Personal Information (e.g. name, age) to a third party in connection with management of an event, in which case the details will only be used by the third party for that specific purpose;
  • business partners, service providers and other affiliated third parties: to enable us to provide our services to you
  • disclosures required by law or regulation: in certain circumstances, please note that we may be required to disclose Personal Information under applicable law or regulation, including to law enforcement agencies or in connection with proposed or actual legal proceedings.
  • emergency or health incidents 
  • in case of change of ownership of control of Tough Mudder as a merger, sale, acquisition or bankruptcy



Promotion communications

Web banner advertising

Use of site (may share this with third party like AWIN)

We need your personal data in order to provide you with the following services: marketing, operating promoting, and informing me of its event series and related businesses.


From time to time, we may need to transfer your Personal Information between Tough Mudder affiliated entities, who may have offices that are located in territories outside of Australia including the European Economic Area (“EEA”) and the USA, in order to provide you with the services required.

Please note that the legal regimes of some territories outside of the EEA and USA do not always offer the same standard of data protection as those inside the EEA and USA, although we will ensure that your Personal Information is only ever treated in accordance with this Policy.


We have in place appropriate technical and organisational security measures to protect your Personal Information against unauthorised or unlawful use, and against accidental loss, damage or destruction.

We put in place strict confidentiality agreements (including data protection obligations) with our third party service providers.


Our website may link to other, unaffiliated third party websites. Please note that TM is not, and cannot, control or be responsible for the content or privacy and confidentiality practices of any third party websites. You must always carefully review the privacy and confidentiality policy of any third party website that you may visit in order to understand how the operators of that website may collect, store and use your Personal Information.


Please check back regularly to keep informed of updates to this Policy.


While we hope that you will not need to, if you want to complain about our use of Personal Information please send an email detailing your complaint to TM’s Data Protection Officer at [email protected]

You also have the right to lodge a complaint with the relevant supervisory authority. Please visit the office of the Australian Information Commissioner at